At INDigital, we know organic SEO isn’t free – it takes a lot of time, effort and knowledge to win high organic search engine rankings.

Search Engine Marketing was once used as an umbrella to cover both SEO and paid search activities. Over time, the industry adopted the SEM acronym to refer solely to paid research. Paid search marketing is an inexpensive form of web marketing designed to connect your ads with users actively seeking what you provide.

Google and other search engines return two kinds of results to users: organic results and paid results. To appear in the sponsored links requires entering into an auction and competing with other bidders for the advertising space. So why engage in paid search advertising or hire an external consultant when you can rank in Google for free? Well…

At INDigital, we know organic SEO isn’t free – it takes a lot of time, effort and knowledge to win high organic search engine rankings. Those resources are anything but free for your company. With the right research and a little tinkering, the paid search ads you place will actually end up earning you far more than it costs to place them.;

Our Search Engine Marketing team – or Paid Search Specialists – will put your brand where you need to be when you need to be there.By positioning your brand at the time prospects are looking for your product or services so you can capitalize on high intent searches and maximize your ROI.